Learn to Typeset Like a True Print Designer
We can’t repeat this enough. Great typography skills are the beginning and the end of success in graphic design. You absolutely must learn how to kern, track and typeset headings and a body of text the correct way. Shown here are basic and advance typesetting rules that you must learn to master and always use, without exception. Never stray from this set of rules. Typography is where any look or concept begins. It can be the whole design in itself. Mastering typography is a never-ending process. Get started!
First you must learn to recognize bad typesetting. Read & review the examples below.
Here’s an example of a good typesetting job. Read & compare the differences.
Here’s what it took to make this a great typesetting job (done with Adobe Illustrator).
Here’s how you justify text like a pro. Read below.
Here’s what the text looked like flush left, before justifying it.
Typesetting: A True Art Form
It will take you years to master and develop your own typesetting style, but that style eventually becomes the designers’ signature. Experienced designers can always tell who did what job just by their typography style. It’s the reward of years of experience and accumulated knowledge. It really is the true line that separates top designers from beginners, because once you can typeset at that level, you don’t need much more to communicate and achieve exceptionally high levels of design constantly, time after time.
What we illustrated above are the true basics that you must learn to apply consistently with every job you do. No exceptions. Typography is like music to a musician. It’s very complex. You can be a master at your art but you’ll never stop learning. It will always reveal more secrets as you get to know it more intimately. Great designers have always had a love affair with type. It’s a great mistress, a great passion. A true love affair. Sometimes you fight with it, but when it clicks, and things are coming together, that is where true magic happens. Remember, ‘type is everything’ to a design. It is the beginning and the end of success in graphic design. Learn to typeset. Don’t let the software do it for you.