How do you put a price on your own success?

We were told that we were crazy for wanting to charge more than $150 for a small 170-page book. We told them that it’s not about the number of pages. It’s very specialized information. If we could write this book with only 10 pages and give the same information we would. We think it’s the most valuable book any graphic designer could ever purchase and read for their career. Imagine what we would have gained if we had access to a book like this when we were starting our careers? Therefore, we consider it to be worth even more than $150. How can you put a price on your own success? What is that really worth to you?

How much have you already paid?

How much have you already paid to get where you are right now in your career as a graphic designer? If you’re like most of us, you started by taking a design course at college and spent thousands and thousands of dollars and nobody there ever showed you how to succeed in this industry. They basically taught you technical skills. Right? So why are you disappointed by what your profession has given back to you? Or, maybe it’s simply because you feel perhaps you are not that creative, are feeling less ambitious and wonder how you’re ever going to make it in this creative business.

Design schools never taught you how to succeed

We think the information contained in How to Succeed as a Graphic Designer is priceless because we are sharing a lifetime of on-the-job knowledge, wisdom and professional know-how that you can’t get anywhere else. It’s passed to you in the same manner as Master to apprentice. It’s about creating the right mental attitude that you will need to develop as a professional. Most design schools have no idea how you’re going to make it in the real world and offer no real solutions. Yet they have no problem taking students’ money for expensive tuitions every year, even when there are no employment opportunities in their local markets!

The cold truth about design teachers

The cold truth is most teachers weren’t talented enough to work in the real world of graphic design and that’s why they teach. Every student knows this. Some teachers have never even left the education environment. They went directly from student to teacher. In fact, most teach because they couldn’t find a job in our industry. The sad truth is most teachers should buy this book if they really want to learn and experience what it’s like to work in this creative industry and benefit from it. You will rarely see a talented, professional designer teaching full time. That would be a great waste of his or her valuable creative time. So, if you’re truly seeking that superior knowledge and experience, it is only available either from a Master practitioner or through this book.

We’ll make you more valuable

We’ll show you how to build your true value. How to make you more valuable in this highly-competitive profession and show you that employability is your only job security. Through our insights, teachings and instruction we will make you more valuable to potential employers, to your current clients and to the design industry. It’s the kind of information you can’t get from schools, colleagues or your friends.

Have a more satisfying, rewarding, longer-lasting career

The true value of the insights and advice this book brings to designers will be evident in the immediate advances you will experience in your own day-to-day performance. By showing you how to improve your design capabilities, the resulting positive leap forward will lead you to better paying positions and create a more satisfying, rewarding, longer-lasting career… in any market, recession or business climate. What we will share with you will provide you with more than job security. Our insights will give you employability.

Really inspirational! March 8, 2012. By John. “This book is really inspirational. Now I understand how important it is to master the 3 basic skills of graphic design that designers are usually not shown anymore. I’ve learned how critical providing great service is to building a designer-client relationship. As a young designer I’ve also gained a better understanding about the actual business of design. My career path had been wandering, but now with a new plan I feel I’ve put it back on track. The book contains lots of professional insights and tips I can use every day. Worth every penny.”

Wish to have a mentor in graphic design, buy this book! March 11, 2012. By Julie. “The book is really full of good insights. It is like if a mentor is telling me all his good tips in graphic design. This book is a must to read if you wish to progress as a graphic designer. The knowledge shared in this book about the industry is so relevant. This is very practical, best professional training summarized in a book!”

Indispensable for the student designer! March 11, 2012. By Derek. “This is the Bible for the junior graphic designers! Its about time such a book is available to designers starting out and teachers alike! Indispensable for the student designer!”

Now how much is this worth to you?

If we’d stuck with our original proposition, we would be selling our book today for the planned price of $150 and that would be a great deal. But after careful consideration, some of our friends argued that it wasn’t because they didn’t think it wasn’t worth this much, but rather that we had a moral responsibility, even a duty, considering the extreme value of information in the book to make it more affordable and accessible. Young designers had to be able to afford it! So we relented and said ‘Ok, how about $100?’. Well, after much heated debate it turned out we all agreed that pretty well everybody could afford $70. We realized, as students we used to drink that amount in beer in a couple of hours! Right? So what would be more valuable: a couple of rounds of beer or a lifetime of professional on-the-job know- how that would propel your career by leaps and bounds? Don’t answer that! It’s a trick question. So anyway, as a group we decided to make it at least $69 instead of $70… that’s basic marketing! Right? But after further negotiating, for obvious reasons, it was finally agreed that $68 would be a more attractive number than 69… So there you have it… $68. That’s our price for your future. Make it a good one!




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Please understand that after you have purchased our book, and you feel for any reason whatsoever, that this book has not delivered what we have promised, we will refund your money, within 30 days of your purchase with no questions asked. That’s Designers Insights 100% money-back guarantee to you if you are not 100% satisfied. So take your time to discover all the motivational content. This book is meant to be read and reread, studied, underlined, discussed and shared with others. This book will change your life… starting today.

P.S. – The true value of the insights and advice this book brings to designers will be evident in the immediate advances you will experience in your own daily performance. The book is sprinkled with inspirational quotes and uplifting thoughts by true design legends who share with you their timeless wisdom. It’s information you can’t get anywhere else. It’s been compiled for you in this easy to read and understand format. We believe by showing you how to improve your design capabilities, the resulting positive leap forward will lead you to better paying positions and create a more satisfying, rewarding, long-lasting career… in any market, recession or business climate. What we will share with you will provide you with more than job security. Our insights will give you employability.

Read sample chapter excerpts from Designers Insights.