First you must learn to recognize bad typesetting. Read & review the examples below.

Always Kern Your Titles, Big Type & Capitals

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Here’s an example of a good typesetting job. Read & compare the differences.

Always Kern Your Titles, Big Type & Capitals With Care

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Here’s what it took to make this a great typesetting job (done with Adobe Illustrator).

Here’s what it took to make this a great typesetting job

Here’s how you justify text like a pro. Read below.

Justify Text Like a Pro

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Here’s what the text looked like flush left, before justifying it.

Here’s what the text looked like flush left, before justifying it.

Typesetting: A True Art Form

It will take you years to master and develop your own typesetting style, but that style eventually becomes the designers’ signature. Experienced designers can always tell who did what job just by their typography style. It’s the reward of years of experience and accumulated knowledge. It really is the true line that separates top designers from beginners, because once you can typeset at that level, you don’t need much more to communicate and achieve exceptionally high levels of design constantly, time after time.

What we illustrated above are the true basics that you must learn to apply consistently with every job you do. No exceptions. Typography is like music to a musician. It’s very complex. You can be a master at your art but you’ll never stop learning. It will always reveal more secrets as you get to know it more intimately. Great designers have always had a love affair with type. It’s a great mistress, a great passion. A true love affair. Sometimes you fight with it, but when it clicks, and things are coming together, that is where true magic happens. Remember, ‘type is everything’ to a design. It is the beginning and the end of success in graphic design. Learn to typeset. Don’t let the software do it for you.